Saulė Label
Saulė Label
Founder & Creative Director
Conceived and built a sustainable jewelry brand that injects bold color, sophistication, and attitude into an industry often dominated by neutral minimalism. I developed and led the brand across every touchpoint—shaping the visual identity, product design, tone of voice, positioning, marketing strategy, and creative campaigns. I directed all aspects of the brand experience, from art direction and social content to retail partnerships and customer experience—collaborating with a small team to bring the vision to life.
Worn by Katy Perry, Viola Davis, Billie Eilish, and Gigi Hadid, and carried by Saks, Bergdorf Goodman, and boutiques around the world—including in Dubai.
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